11 Comments
User's avatar
AJ Silverberg's avatar

Really interesting read, congrats. I would love to learn more about how you tested your ideas. What were the signals you saw that gave you the confidence to launch the products we see on the site now and invest in the inventory?

stepfanie tyler's avatar

Thanks AJ! I'm using my intuition and personal taste for products. I know that's not the "business-y" answer, but that's the truth. I won't know what works until I launch items and see what customers think. So far, so good though, and I've only been live for 2 days. I'll be relying heavily on data moving forward when it comes to future buys, but to start, it's just my taste + my previous fashion brand experience. I've worked in retail in some capacity for about 15 years now, so hoping that pays off :)

Anna Sokha's avatar

Congratulations, Stepfanie — cheering you on from across the ocean! 🔥

Harlen Trafficante's avatar

Congratulations and good luck Stepfanie! I hope you’ll still have time to share your wisdom. Love the name and logo and branding btw.

stepfanie tyler's avatar

Thanks so much! I'm still going to be writing as much as possible. I enjoy learning new things so I can't just stop doing that... but I'm definitely going to have to find a balance bc I've been spread THIN the last 3-4 weeks. I hate how we can only really do one thing GREAT in life... although, I guess Elon is proving we can do more, but I'm no Elon 😂

Bill R's avatar

Big congrats and thanks for sharing your story. I'll share this with my female friends. Appreciate the persistence and willingness to adapt! Best of luck!

stepfanie tyler's avatar

Thanks, Bill! And thank you for passing it along, I hope they find something they like :)

maria's avatar

Congratulations! It takes so much courage to keep going after failed attempts, I hope it turns into everything you wanted and thank you for sharing the story with us on here!

stepfanie tyler's avatar

Thanks so much, maria! It's definitely scary, but I'm dedicated to pushing through this time :)

Britta's avatar

Congratulations! As a fellow fashion brand founder, I commend you on sticking with it. I’m currently evolving my brand thanks in part to the power of AI and platforms like Shopify. I appreciate you being candid about your use of AI and your perspective on it because I share your views and you’ve helped me be braver in having those conversations with people. Using AI tools has helped me level up in my career and in my personal business pursuits.

stepfanie tyler's avatar

Thanks, Britta! And wow, I love that. I'm happy I could help in some small way. I think a lot of people are "afraid" of the tools, but they don't know why, and sadly it's going to hold them back in the long run. The early adopters are going to be at such a large advantage it's going to be insane. Shopify is just 1 example, but OMG even the progress they've made on that app (and the way you can connect 3rd party apps now) has been WILD! I hope you're crushing it on your end and congrats on your evolution :)